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Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Posts Tagged with Storytelling

Published March 11, 2018

Multipotentialite Musings: Inspiration from “Alone in the Wilderness”

My Multipotentialite Musings lead me down rabbit holes sometimes, and I love every second of it!

One night, I came across a documentary on PBS. I missed the beginning but from the sales pitches dispersed throughout, I realized they were attempting to sell DVD copies of the documentary being showed. I was captivated by the content and dropped everything to stay up watching.  The scenes were of a man going about his day in the Alaskan wilderness. This included him building a cabin, looking for food, canoeing down a nearby lake, and enjoying nature. Each scene was personalized with narration from his first-person perspective.

The story was moving – innocent, pure, and simple. The man was a skillful craftsman, and I was amazed watching him use the resources available to him, create his own utensils and make the most of each day. I was intrigued by the filming and narration and wanted to know if he coordinated everything himself.

Once the documentary ended, I did some research. I also put the 2-part DVD of Alone in the Wilderness on hold at my local library. The library description read:

To live in a pristine land unchanged by man…to roam a wilderness through which few other humans have passed…to choose an idyllic site, cut trees and build a log cabin…to be a self-sufficient craftsman, making what is needed from materials available…to be not at odds with the world but content with one’s own thoughts and company.

Thousands have had such dreams, but Richard Proenneke lived them. He found a place, built a cabin, and stayed to become part of the country.

I went to the library to pick up the DVDs once they were ready.  Coincidentally, the person at the check-out desk realized another woman had just taken them off the Hold shelves to send them back since the library only keeps items on Hold for a certain period. I had arrived just in time! I took that as a sign that I needed to see this documentary and it was meant to be!

I watched the first DVD from the beginning which helped me put the missing pieces together.  The narrated introduction from Dick’s perspective helped set the scene:

It was good to be back in the wilderness again where everything seemed apeace. I was alone, just me and the animals. It was a great feeling – free once more to plan and do as I please. Beyond was all around me. My dream was a dream no longer. I suppose I was here because this was something I had to do, not just dream about it, but do it. I suppose, too, I was here to test myself. Not that I had never done it before but this time it was to be a more thorough one lasting examination. What was I capable of that I didn’t know yet? Could I truly enjoy my own company for an entire year? And was I equal to everything this wild land could throw at me? I had seen its moods in late spring, summer and early fall but what about the winter? Would I love the isolation then? With its bone-stabbing cold? Its ghostly silence? At age 51, I intended to find out.

Another narrator continued:

It was in the late spring of 1968 that Dick Proenneke decided to live civilization behind to live in a pristine land yet unchanged by man and to roam a wilderness through which few other humans have passed while carving out a new life in this remote valley known as Twin Lakes. Dick would not only keep daily journals but would film his Alaskan odyssey with the help of tripod-mounted camera.

Once again, I gave the documentary my full attention. I was impressed by Dick’s foresight to film, take pictures and maintain a journal given the logistics in his time. In the second DVD, the many rolls of film, diligently labeled to make it all happen, were featured.  I had a lot of questions about his process.  Since the narration matched the scenes so perfectly, how did he coordinate it all? Did he film and then write in his journal about the day’s events? Was the narration drafted to match the scenes? Or was the narrator reading Dick’s actual journal entries? The narration was peaceful and calming, matching the scenes of the Alaskan wilderness perfectly.

I was fascinated throughout. I loved watching Dick cut the wood to make them fit together for his cabin, make all his utensils, repurpose his tins, create sleds to transport food and other things, assemble the pieces of his elevated food storage on the ground prior to carrying them up a ladder for the final build, carry a huge log on his back with a strap he designed to make it easier, watch the animals for hours while respecting their space and without bothering them, climb into a bear hole, make biscuits in his tin pan, place his “souvenirs” on his mantel and make do with what he had.

I was drawn to his simplicity, freedom, the beauty of his experience, his closeness to nature, and his creativity. His dry humor made me chuckle.  In a story about his friend, he said his friend had a good memory but it wasn’t very long!  I wish I could have been there with him – to walk around, explore this vast, quiet space, make things, truly take in the majestic surrounds, have time at my disposal… I was inspired seeing possibilities become real through his journey.

Dick seemed to have “busy” days… Busy in the sense that he had things to do, but unlike the traditional sense of busy, these were meaningful things that he intentionally lined up for himself. He had the discipline to follow through on his plan for the day, but had the leisure to switch things up if he wanted. That flexibility is beautiful. His purposeful days were simple and calm. Dick was comfortable, in his element and doing his thing.

I was mesmerized watching Dick complete his projects – what a beautiful human experience to be part of someone doing things they love! I feel like nature has all the answers – inside us and around us in the outdoors.  Dick tried to use what was available to him as much as possible so I was amused when he was hard on himself for using polyurethane on the cabin roof, but he admitted it would keep the roof from leaking. I love how elaborate his meals were; he didn’t have to compromise just because he’s out in the wild. He still had bread and a good stew with lots of seasoning! I was so happy for him when he said he was proud of finishing the storage cabin and the camera panned out for a view of the two cabins he built. What a satisfying accomplishment!

There were so many positive reminds in this documentary! First, you don’t need a lot to have it all. And if you’re good with that, that’s all that matters. Also, our creativity and ability as humans is limitless! In Dick’s own words:

It is always a pleasure to see what you can make instead of buying it ready-made.

This document is relevant to everything, all of life. How we live, how we view what’s possible, how we challenge the status quo, how we define our own path and pursue our dreams, how we prioritize what’s important…  It made me feel happy, calm, peaceful, appreciative, attentive, creative, hopeful, connected, alive, inspired, moved… It also reminded me of Vincent van Gogh, especially his relationship with his brother. Dick and his brother also had a close relationship and wrote letters to each other throughout their life! Van Gogh also loved nature, paid attention to all the details and absorbed as much of it as he could. He also left us with his “studies” of nature.

I think this documentary can shed light on each of our purpose and the meaning of life. I’m so glad Dick documented his journey so others could enjoy it and learn from it.  What a blessing it is to be inspired to do things differently, do more, be more mindful, and live in a more meaningful way!

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How about you? Have you heard about Dick Proenneke? Have you seen the documentary or read the book? If so, did it inspire you?  What other bodies of work have inspired you to live a meaningful and purposeful life? I’d love to hear your perspective below!

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 10, 2018

Things to Do in Medellín In Three Days

I have so much of the world left to see, and I’m all about knocking down the list when I can.  So when a good friend, Nikki, mentioned her aunt was doing a Spanish immersion program for a month in Medellín, Colombia and invited another friend and I to visit, who was I to say no?!  We quickly finalized things, making remaining flights work. This was at a time when I was actively prioritizing people and experiences that were important to me, so the flight was booked and a plan was put in place to handle other things going on during my trip.

Arriving to Medellín

After my first flight, I spent a few hours at the airport in Miami before my friend Ana joined me for our flight to Medellín.  The flight was about three and half hours; and we arrived to José María Córdova International Airport (MDE) to rainfall, which was common for November.  First, I exchange some money for Colombian Pesos (COP) (approximately 3,000 COP for $1 USD). Next, after trying to locate our Uber driver on the first level of the airport, we realized there was a second level and found him waiting there. Uber is recommended for travel in Medellín. The initial challenge was trying to communicate with the Uber driver without cell service; and later, we learned that drivers mainly used landmarks as opposed to street addresses.

It was well after 9 PM, so we couldn’t see much, especially with the rain.  But driving from the airport and down into the valley, the lights lit up the mountainous landscape which made for a beautiful view. The drive into the city is about 45 minutes and costs about 50,000 COP. We arrived to our Airbnb, got settled, and our friend Nikki joined us later that night.

Day One

The next morning, we got a chance to admire our cute Airbnb! It had a modern design and decor, beautiful view, great location and enough space for all three of us.  The view out the bedroom window was filled with red brick buildings with red clay roof tiles.  It was a picturesque, all the way up the sides of the surrounding Andes Mountains.

Getting ready that morning was an adventure. We realized the water in the shower was ice cold.  So we reached out to our Airbnb host to learn we needed to turn on the water heater. Because the water quickly turned cold after a few minutes, we mastered taking the quickest showers!

Our Airbnb was right off of La Setenta (La 70) which is an area with numerous bars & nightclubs and is also known as the Salsa strip of Medellín. We walked around the neighborhood, Laureles, that morning with no set plan. We intentionally kept our itinerary open so we wouldn’t be tied to a schedule. We stumbled upon a small, neighborhood restaurant, Ricuras La Abuela, where we had breakfast. We had pasteles de pollo (Colombian fried chicken pies) with salsa picante (hot sauce).  These were delicious and held us over for the rest of our walk around Laureles.

We passed by Pontifical Bolivarian University, a private university in Colombia, which had a beautiful Catholic church on-site, a few neighborhood parks (including one with swings which I had to get on!) and perused about until we stopped at Naturalia Café where we waited for Nikki’s aunt Sandy to meet us after Spanish class.

In recent years, the government has made efforts to support innovation so Medellín attracts expatriates and entrepreneurs from around the world.  The climate, cost of living and accommodations support this as well.  We saw business meetings in progress, people working solo and a conference room in use at the café.  We had an afternoon snack of natural juices and pastries.

Once Sandy joined us, we explored Laureles some more then went to Patacones Food and Gallery for dinner.  There we had a variety of entrees on patacones (or tostones) made from green and ripe plantains.  These were really tasty!

After this, Nikki took us to The Charlee Hotel, which she had visited on a previous trip, and its Envy Rooftop Bar for a great view of the city and the sunset to wind down the day.  The hotel was in El Poblado, an upscale neighborhood with high-rise apartment buildings, restaurants, boutique shops, and lively nightlife. The rooftop didn’t disappoint with its nice ambiance, a rooftop pool and a spectacular panoramic view!

Day Two

We started the next day with a walk around the neighborhood, but in a different direction.  We stopped at another restaurant near the one from the prior day for breakfast. This time we had arepas, a traditional Colombian breakfast dish, prepared in a variety of ways with eggs, cheese, hot chocolate, and coffee.  Our hostess also provided us with fresh orange juice!  After this, we continued our walk, stumbling upon street art and more red brick buildings until we found our way to Segundo Parque de Laureles, a park, just as it started to rain.

We escaped to Freshii, a restaurant nearby with covered outdoor seating that prides itself on “fresh and nutritious meal choices that energize people on the go.” It was perfect.  Sandy joined us and we finished eating as the rain stopped. We then hopped in an Uber to head to El Poblado again.

This time we explored El Poblado more by foot, perusing the streets and checking out the boutiques.  We had dinner at Ay Caramba, a Mexican restaurant, and were amused when they provided gloves for us to eat our wings.  So practical!  This place had outdoor seating so we people watched and avoided another round of rain!

We stayed at Ay Caramba until after sunset then we continued to browse the neighborhood. Good music caught our attention which led us to stop at this restaurant with a  hostel attached.  I found a hammock in the colors of Colombia’s flag so I had to check it out! We had some smoothies there, relaxed and had some amusement when a kid passed by selling flowers. 

We eventually got an Uber back to our Airbnb and walked along La Setenta, picking up some souvenirs along the way.

Day Three

We headed down La Setenta / Carrera 70 the next morning for breakfast at a popular place, El Colmado. We had a combination of pastel de queso (cheese), pastel de guayaba (guava), croissants, etc. with coffee and tea. I personally enjoyed the Colombian coffee!

After this we walked down to the metro and got on the train at Estadio (Stadium) Station. We were headed to check out Medellín’s world-famous Metrocable cable cars.  At the turn of the century, the residents of the hillside barrios that sat above the city did not have a convenient way to get into town in the valley below.  Public transportation was infrequent and unreliable, the area was dangerous and access was limited to the labor market.  To address this, the first Metrocable cable car was built in Medellín in 2004.

We soared over the barrios on our way up the steep hills in the cable car. This was a great way to see how beautiful and expansive the city is!

The cable car went all the way up the top of the mountain and into Parque Arví, a park which is both an ecological nature preserve and Pre-Hispanic archeological site. There’s an outdoor food market next to the gondola station so we checked it out once we got to the top. We bought some souvenirs and even ran into some Wharton students there! This always happens; the Penn / Wharton network is so expansive! We tried local fruits, food and bought jewelry made from local stones.  It was noticeably cooler up there and often rainy but we were prepared with layers and umbrellas.  We checked out one of the trails but didn’t venture far into the park.

We took the cable car back into town eventually and got off at Estadio (Stadium) Station again. By this time, a football match was in session so the area was lively as people made their way into the nearby stadium.

Once we got back to our neighborhood, we went to Restaurante Mondongos to have some Colombian food for dinner.  We shared the Bandeja Paisa (Paisa Platter) which is a traditional Colombian dish. It came with it mondongo (tripe) soup, rice, beans, pork, ground beef, fried egg, plantains, avocado, potato, banana, fries and arepas.  It was enough food to satisfy all four of us!

We went to our Airbnb after to get ready to head to El Poblado for the evening. We took an Uber to Café Zorba, a pizza restaurant with a great atmosphere, where some of Sandy’s classmates joined us.

From there, we made our way to a bar with a ball pit. Ana and I took one for the team and tried it out! It was fun but also left us gasping for air!

At this point, there was a serious downpour outside.  As we wait out the rain, we met some other travelers from Germany and the UK. We eventually hopped in an Uber and made our way back to our Airbnb.

Day Four

After packing and getting a few hours of sleep, Ana and I were on our way to the airport.  We enjoyed the ride to the airport, taking in the views as we headed away from the valley and up into the mountains.  Just like that, our whirlwind Medellín trip had come to an end and we were headed back to the US!  Nikki left a few days after then Sandy finished up her last week of class.

Although it was brief, Medellín was beautiful.  People were friendly, the food was amazing, things were affordable and the city was lively.  I especially loved the mountains, vibrant colors and the red brick buildings. I’m looking forward to visiting again for an extended time!

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Do you have any trips that are on your list that you want to take? Have any of them been on your list for a while? What’s holding you back from taking them?  If you’ve taken a recent trip, how was it?

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published October 16, 2017

Things To Do In Banff In Two Days

I first learned about Banff three years ago. I remember looking up photos and being in awe of how beautiful it was!  I decided then that I had to visit! Fast forward to now, I finally made the trip happen!  Banff is magical and reminds me how beautiful nature is – from the jagged and majestic Rocky mountain peaks to the turquoise-colored glacier-fed lakes. It is calming, inspiring and restorative. When you’re in the middle of somewhere so grand, you realize how small you and your problems are. It puts all of life into perspective. I love soaking up experiences like this!

This trip was particularly special because I intended to do it solo. I wanted to be on my own time, do things I wanted to do, travel how I like to and have the space to digest the experience. It was a personal lesson and reminder for myself – there’s nothing restraining me from doing or pursuing the things I want. When time, resources, access, etc. aren’t a roadblock then what’s left? The only thing left is me. Do I want to invest in myself and my experiences or not? There is only one option for me.

Before heading to Banff, I did some research and created a list of things I wanted to see and do. I like to keep my travel plans flexible and so the idea wasn’t to schedule out the entire time. Instead, I wanted to lay out my options so I could be proactive about logistical considerations. As it turned out, the effort was well worth it and came in handy when I ran into other solo travelers from Germany (Sibylle), Australia (Tim) and Jasper (Alysha), which is a few hours from Banff. We decided to explore some of the attractions together and my list was a hit! We ended the first day in full agreement that it was one of the best (travel) days of our lives!

Here is what was covered in two days in Banff.  This doesn’t include everything on my original list so I guess I’ll have to go back another time to finish it off!

Arriving to Banff

Calgary (YYC) is the closest airport to Banff.  I had a connecting flight through Minneapolis (MSP) and arrived in Calgary around 10 PM.  I stayed at an AirBnB that night and woke up early the next morning to catch a 7:30 bus to Banff. It is a quick drive with great views of the Rocky mountains along the way.  Everyone on the bus was excited and the cameras and phones came out to take pictures! I arrived in Banff around 9:15.

Day One

I headed to the information booth at the Railway / Greyhound Bus Station once in Banff to figure out how to get to the Banff International Hostel. I got one of the great maps they had of the town with key landmarks (you can find it here).  As I followed the directions, I took in the scenery along the cool, early morning walk.  I packed light with my main backpack and a hiking backpack for running around during the day.

Check-in wasn’t until 3 PM so I left my backpack for the day and got some directions from the front desk before heading out. The first stop was to exchange currency at the Clock Tower Mall but I ended up going to the Money Mart on Banff Ave. instead.  Next, I grabbed some coffee and a parfait before rushing back to the Railway / Greyhound Bus Station to catch the 11 AM bus to Lake Louise.

Since Canada is celebrating 150 years, all the national parks are free this year and free shuttles were being provided to certain destinations around Banff including Lake Louise. A win-win for Canada and visitors!

I made it to the shuttle just before 11 and got situated for the 45-minute ride to Lake Louise. Along the ride were more amazing mountain views and trying to capture pictures on both sides of the bus got everyone talking. This is when I met Tim from Australia and Sibylle from Germany. Tim and I hopped off the bus, realizing we had no solid plan for the day and decided to create our own adventure! We ran into Sibylle again by the lake and the rest is history!  We were especially lucky to have clear blue skies and temperature in the mid-60s, a rarity in the final week of September! But the timing was perfect because it is just after peak season and before it was too cold.

I was so excited to walk up to Lake Louise after three years of anticipation! The lake was more beautiful than I could have imagined!  Before taking any pictures, I just stared and took in the scene.  Then, of course, the snapping began!

Next, we hiked to the Lake Agnes Tea House. We quickly noticed and felt the elevation gain and reduction in oxygen!  It was steep and made us short of breath. The hike from Lake Louise is 2.2 miles each way with an elevation gain of 1312 ft. to arrive at an altitude of 7005 ft.

We passed a waterfall and Mirror Lake along the way.

We arrived to the Lake Agnes Tea House which sits right next to Lake Agnes. The Lake Agnes Tea House was built by the Canadian Pacific Railway in 1901 as a refuge for hikers. It has no electricity or running water. The staff bring all fresh food up the trail daily. We relaxed by the tea house and had a snack before heading back.  We debated hiking up to Beehive but decided to try to get to Moraine Lake instead. Visitors are invited to help the Tea House staff carry waste down so on the way back, Tim helped out with carrying a bag.  

This part of the hike was so much easier! We encouraged hikers coming up, remembering what it was like to be in their shoes! We also stopped to take some photos, including Lake Louise from above to capture the amazing turquoise color of the water!

By the time we made it back, we had missed the last shuttle to Moraine Lake which left at 4 PM.  I was really disappointed.  We got on the shuttle to head back into town and headed back to our hostels for a while before walking around town. We visited the All in the Wild Gallery where the sales associate told us about the aurora forecast.  She said she had never seen it as high and there was a really good chance we could see the Northern Lights! We added this to the list for after dinner!

We had dinner at Athena Pizza and Spaghetti House. After a long day of hiking, it was great to sit, eat and drink water. We were especially dehydrated from the elevation gain. After dinner, we headed to find a spot to watch the Northern Lights. We started on the pedestrian bridge over the Bow River then ventured across town to find somewhere with less lights. We were heading out of town but found ourselves surrounded by trees and without the elevation we needed.  So we decided to head back into town, and made an obligatory stop by the Welcome to Banff Sign.

After hanging out at a local bar to warm up a bit and pass the time, we headed back the Bow River bridge. We heard the best time to see the Northern Lights is between 1 and 3 AM but learned there was a good show while we were at the bar!  We waited a while and eventually the lights started dancing across the sky again! It was so awesome to see! There were beams and what looked like clouds spreading across the sky before disappearing. We also saw shooting stars! We were all so thrilled! This was a great surprise and way to close out the already amazing, serendipitous day we had! This is why we rated this day high on the list of the best days of our lives!

Day Two

After being up late watching the Northern Lights, we were a little sluggish getting the day started.  We caught the 10:38 Route 1 bus ($2 each way or $5 day pass) to the Banff Gondola (you can get tickets in advance here at a discount). The gondola took us up to the peak of Sulphur Mountain for a view of Banff and the Rocky mountains. The ride up is approximately 8 minutes and isn’t for those who are afraid of heights! But it brought amazing views as ascended the mountain to the 7,486-foot summit! There is also an option to hike the Sulphur Mountain Trail to the top.

At the top, we walked around the Sulphur Mountain Boardwalk which takes you from the upper gondola terminal to the summit of Sanson Peak, where there is a stone weather observatory built in 1903. All along the 0.4-mile long boardwalk, you get amazing views of the surrounding mountains and a 360-degree panoramic view from Sanson Peak. Mountain peaks were in every direction!

Once we got back to the upper gondola terminal, we browsed the interactive exhibits, the multisensory theater and gift shop. Then we caught the gondola to head back to the valley floor.

Next, we got on the Route 1 bus to the Banff Upper Hot Springs. This stop didn’t disappoint, especially after hiking the previous day and walking around the Sulphur Mountain boardwalk. The hot springs pool is outdoor with 100% natural mineral water. Its elevation is 5,200 feet, which makes it the highest in Canada, and it provides mountain views while you soak in the sun. The water was very warm so I had to take some breaks and sit out a few times.

We headed back in town after and saw Tim off to Calgary. Sibylle and I walked around town, got some ice cream, and checked out souvenir shops. We went back to the All in the Wild Gallery and were happy to tell the sales associate that we saw the Northern Lights thanks to her suggestion! We then walked along the Bow River at the edge of town and came upon Bow Falls. I enjoyed the scenery, especially the fall colors against the bright blue backdrop of the sky.

We eventually made our way back into town, had dinner at Indian Curry House and then Sibylle was off to Vancouver.  I made a quick stop at one of the grocery stores in town then headed back to my hostel.  I took a quick nap then packed before settling in for the night.

Day Three

I was up early to check out of the hostel and get on the bus to Calgary. I reflected on the past couple of days while taking in the mountainous scenery along the drive one last time.

Once I arrived in Calgary, I took the train into downtown then walked around a bit.  I found a coffee shop and stopped for some coffee and used the Wi-Fi to request an Uber to the airport. I thought I would have more time to explore Calgary but the time was tight.  So Calgary will have to be for a separate trip or Banff Part 2!

I am so happy I committed the time to visit Banff! Everything worked out well including the benefits that came along with Canada celebrating 150 year, making new friends to share this awesome experience with and the wonderful weather we enjoyed!

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Do you have any trips that are on your list that you want to take? Have any of them been on your list for a while? What’s holding you back from taking them?  If you’ve taken a recent trip, how was it?

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published February 20, 2016

How I Use Visual Communication To Inform, Educate and Persuade An Audience

These days, we’re bombarded with information, noise and it is increasingly challenging to capture people’s attention for long periods of time. While communicating an important message, you’re likely competing with social media newsfeeds, phone apps or emails. Even if you’ve mastered the art of storytelling, it is equally important that your visual aids are powerful, effective and bring your overall message to life.

Imagine you’re spending 2 minutes on each slide for a presentation and your audience looks up from their current distraction for an average of 10 seconds. The risk of not maximizing those 10 seconds is too great especially if this is a meeting that has been scheduled well in advance and with an audience that can impact next steps.  If the success of the action items following the meeting hinges on their willingness to act, your goal during that time is to communicate your vision and message clearly, make it stick, get you audience to buy-in and inspire them to act.

Your goal during that time is to communicate your vision and message clearly, make it stick, get you audience to buy-in and inspire them to act.

How do you ensure that your message is communicated during that short amount of time?  How do you get your audience to understand your key takeaways?  I’ve spent some time working on this area myself and compiled a list of key techniques I use for more impactful visual content:

Storytelling v1

 

You may notice that this process incorporates flexibility. Even for business purposes, I lean heavily on my creative side to improve my effectiveness.  I strip down the barriers of how things should be and I’m less afraid of trying new communication styles and techniques.  If an approach is impactful, clearly communicates the message and makes it stick, I will use it.

The resulting content has been well received by my clients and colleagues.  It has also provided value as fresh, differentiated content that is simple and digestible.

What approaches do you use to get your message across?  I’d be interested in hearing.  I’d also like to know how the techniques listed above work for you!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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