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Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Product Management

Published July 28, 2022

Business Model Canvas

Are you designing or rethinking your business model?

Industries and old models are facing disruption these days.

New industries and innovative business models are emerging.

How do you create a sustainable business model in this competitive landscape?

The Business Model Canvas may be helpful.

It was introduced in the book Business Model Generation by Alexander Osterwalder and Yves Pigneur.

I keep this book handy on my bookshelf, because I like all things visual, actionable, simplified and that can be distilled into a 1-pager.

The Business Model Canvas may be helpful if you’re doing the following:

👉🏾 Introducing a new product

👉🏾 Creating a new business model

👉🏾 Redesigning an old business model

👉🏾 Building an enterprise for the future

👉🏾 Undergoing digital transformation

Have you used the business model canvas? How was it useful? Let me know in the comments.

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published July 26, 2022

Jobs-to-be-done framework

Customers “hire” a product to get a job done.

The job may be to accomplish tasks, achieve goals, resolve problems, or improve their lives.

The job is the progress a customer seeks in a particular situation.

Popularized by Clayton Christensen, the jobs-to-be-done (JTBD) framework assumes:

➡️ A job-to-be-done is stable over time

➡️ A job-to-be-done is solution agnostic

➡️ Customers prefer one platform to get the job done

Why is JTBD important?

➡️ Focuses on a customer’s needs based on situations instead of personas

➡️ Focuses on the customer instead of the product to create compelling experiences

Here are some questions product teams should ask:

➡️ Does the product get the entire job done?

➡️ Are parts of the job left undone?

➡️ Are customers using another product to get the rest of the job done?

➡️ How can we address the JTBD on one platform?

Do you use the JTBD framework? How has it helped your process? Let me know below.

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published July 22, 2022

How to Communicate your Product Ideas

Product management involves cross-functional collaboration.

Working with developers, QA, customers, marketing, sales, stakeholders etc.

How do you get your message across when they have limited time?

Use the tried and true product approach:

Start with the needs of the customer.

Ask: How does my target audience learn?

Consider these learning styles as you tailor your message:

➡️ Visual (Spatial) – Preference for seeing and observing spatially

Tools: Journey map, roadmap, wireframe, pictures, colors, charts

➡️ Aural (Auditory) – Preference for sound and hearing information

Tools: Focus group, read-alouds, verbal instructions, discussions

➡️ Verbal (Linguistic) – Preference for reading, writing or speaking

Tools: Web copy, FAQ, support article, bullet points, note-taking

➡️ Physical (Kinesthetic) – Preference to experience, be hands-on and a doer

Tools: Prototype, UAT, activity

➡️ Logical (Mathematical) – Preference for logic, reasoning and systems

Tools: KPIs, quantitative research, usage data, revenue data

💡 When in doubt, remember 65% of people are visual learners.

Does this include you? What’s your learning style? Let me know in the comments.

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published July 20, 2022

Moving Beyond an MVP

You launched your Minimum Viable Product (MVP).

You now have a product with enough features that’s usable by early customers who can validate assumptions and provide feedback.

What happens next?

Here are a few shifts in focus as you move beyond your MVP:

Minimum Viable Product (MVP) ➡️ Minimum Lovable Product (MLP)

Limited budget ➡️ Dedicated funding

Needs & pain points ➡️ Wants with emotional appeal

Core features ➡️ Nice-to-have features

Reduced friction ➡️ User experience & product design

Early adopters ➡️ Broader appeal

Customer feedback ➡️ Product enhancements

Validation ➡️ Unique selling proposition

Attractive pricing ➡️ Optimal pricing

**********************************

What other areas would you focus on as you move beyond an MVP? Let me know below.

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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  • Interdisciplinary Careers: DEI + Product Management
  • Business Model Canvas
  • Jobs-to-be-done framework
  • How to Communicate your Product Ideas
  • Moving Beyond an MVP

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