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Strategy + Creativity + Innovation + Technology

Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Posts Tagged with Business

Published February 4, 2022

Four Ways Product Management Promotes Innovation

Innovation makes it possible to deliver value to customers and create competitive advantage. It is a collective effort, with breakthrough ideas arising at intersections.

As a team sport, product management fuels innovation by its very nature, with a process to deliver products to market and create value over the lifecycle of the product.

Here are four ways product management promotes innovation:

➡️ Identifying unmet needs in the market

An eye on market trends, customer needs and competition presents opportunities for new products & enhancements.

➡️ Crowdsourcing ideas and solutions

Ideas arise from customer complaints heard by the support team, via research from marketing or from objections heard by sales.

➡️ Collaborating across functions

From design to build and launch, product innovation involves many players who bring a unique perspective.

➡️ Maintaining a strategic focus and vision

Beyond a specific product or service, a high-level business vision takes every company decision into account for massive, enterprise-wide change.

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What are other ways that product management promotes innovation? Let me know below!

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 24, 2022

4 Components of a Digital Transformation

Digital transformation integrates technology across the organization, creating cultural shifts by changing ways of working, processes and how value is delivered to customers.

Although digital transformation was gaining momentum before, the pandemic created a sense of urgency.

As customers quickly move to online channels, organizations and industries are forced to adapt and accelerate their digital transformation initiatives.

The options are clear – transform or expire.

Here are 4 key components of digital transformations:

➡️ Leverage technology to modernize.

Leverage new, or modify existing, technology to promote sustainability and scalability, aligned to long-term business goals.

➡️ Enhance customer experience.

Improve customer experience and quickly address the ever-changing needs and preferences in the market.

➡️ Transform ways of working.

Introduce a cultural shift with new ways of working and behavioral changes across the organization.

➡️ Create a new business model.

Create new business models, opportunities to create value and accelerate delivery to market.

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What are other key aspects of digital transformations?  I would love to hear below!

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published April 7, 2018

The Art of War and the War of Art

The universe has been guiding me to books I should read so I’ve been paying attention and picking them up. 

Last year, a friend recommended that I read the The War of Art in light of my creative interests and pursuits and my challenges with prioritizing them.

Months went by and the only action I took was putting the book in my Amazon cart as a reminder. Then one night this year, I was placing an order for headphones and decided to look up The War of Art again.  It was on sale so that was a win! As I read the book’s description, this line caught my eye:

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.

I felt like I needed to dig into Sun-Tzu’s The Art of War first to appreciate this comparison. It was another book that came to my attention frequently.  And I had purchased a copy of it a while back so it was time to finally read it. It was a quick and timeless read.  The book has been attributed to a military general from the late 6th century BC known as “Master Sun” (Sunzi or Sun Tzu). It remains one of the most influential strategy text in East Asian warfare and has influenced Western thinking with lessons applicable to war, business, law and life. 

Once I finished, I jumped into The War of Art.  The timing of the book felt right with everything going on in my life. The book’s description reads as follows:

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul.

What keeps so many of us from doing what we long to do?

Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor-be it starting up a dream business venture, writing a novel, or painting a masterpiece?

Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.

Think of it as tough love . . . for yourself.

Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

The book didn’t disappoint.  As a creative, I’ve felt the resistance described in the book. However, I hadn’t defined it or given it much thought on my own. I didn’t realize I needed the author’s help in defining that resistance, understanding it and finding a way to move past it. One key message was the need to do one’s work. Nothing substitutes for doing the work. The takeaway for me clear; for everything I want achieve, I have to prioritize doing the work. We all have to do the work if want to realize a goal.

Another description of The War of Art notes:

Dubbing itself a cross between Sun-Tzu’s Art of War and Julie Cameron’s The Artist’s Way…

Interestingly, The Artist’s Way was recommended to me.  It was also mentioned in the book One Person / Multiple Careers by Marci Alboher which I read previously. So I got the hint! The universe was at work, yet again. I plan to read this one sometime soon!

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How about you? Have you had any books pop up repeatedly to the point that you felt compelled to read them? Have any books resonated with you about pursuing creative endeavors? If so, how did they inspire you?  I’d love to hear your perspective below!

 

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 20, 2018

Never Fail In Silence

Society teaches us how to succeed. We hear countless success stories with “how to” insights to replicate these results. We know those who “made it” by name.  Success is associated with pride, respect and power.  Meanwhile, society provides less guidance on failure which is associated with shame, rejection and not being good enough.  As a result, when we fail, we remove ourselves from the spotlight, go into hiding and take our stories with us. We fail silently.

We don’t speak about or acknowledge our failure during the process. We feel oppressed by shame, judgement and our circumstance.  By not facing failure directly, we give it the power to hold us hostage.

I’ve experienced this and was confined by my feeling of failure.  I couldn’t find it in me to share what was going on.

I remember friends and family encouraging me to share, pointing out that we all go through situations and I didn’t have to figure everything out alone.  The invitation was extended but I didn’t have it in me to share at the time.

It wasn’t until after I got through and over everything that I gained clarity.

I noticed the opportunity you have while dealing with failure.  When you can rise above what is going on and decide to not be confined by your situation, you become empowered. You gain strength and confidence to take actions that influence your outcome.  You no longer have to stay where you are or in your current circumstance. Failure no longer has to define you or immobilize you.

There needs to be more attention to what I call “failing presently and actively.” By this, I mean being present to a failure while it is happening and actively addressing it to gain control of your perspective and influence the outcome.  This means not being paralyzed by shame or fear and welcoming the opportunity to be vulnerable and authentic.  Here are some specific ways you can do this:

There needs to be more attention to what I call “failing presently and actively.” By this, I mean being present to a failure while it is happening and actively addressing it to gain control of your perspective and influence the outcome.

Get introspective. It is OK to look within and understand what is going on. Self-awareness is important and slowing things down to put the pieces together can help you get there. However, don’t let this be your only way of handling your failure.  Overthinking can lead to doubt, blame and halt your progress toward a solution. Challenge old mindsets such as the need for perfection and don’t be a victim of paralysis by analysis.

Forgive yourself. This will give you your power back. It is easy to look at yourself when something goes wrong, but having someone to blame doesn’t change the situation.  It is especially paralyzing if you begin to see yourself and your situation as one.  You are not your mistakes or failures. Let yourself be free to identify the lessons and prepare to apply them forward.

Voice it. Speaking about a failure is one of the hardest things to do in the moment. You get embarrassed about your circumstance and reality, associate the failure with your worth, feel less than and worry about how others will perceive you. You walk around with a secret that you’re afraid others will find out about. However, expressing what is going on is helpful. It lifts the weight you carry around.  And it gives you the opportunity to speak about the situation as opposed to the meaning you associate with the situation.

Share your story. By sharing what is going on with you, you inspire others. You never know who may be going through the same thing, in silence. When you break your silence, you encourage others and provide hope. You show that you don’t have to remain ashamed or be defined by what happens to you. You can continue to live freely and authentically.

Connect with others. Going through the ups and downs in life are fundamentally human.  We all have these stories. When you highlight times that were challenging for you, you create opportunities to connect with others. Life isn’t only about the shiny highlights. You can gain strength and support from the lessons and perspectives of others. This has benefited me personally when I’ve shared experiences with friends, colleagues, strangers, and mentors who then shared their similar story. It automatically created a bond and deepened our relationship!

Embrace the opportunity to grow. Don’t be afraid to grow. If you are a high achiever, getting anything short of an A+ is difficult. But life is full of changes so the best thing you can do is get comfortable with imperfection and pivots. Use failure as a learning opportunity and a chance to grow. If failure is expected, you’ll benefit if you can learn and course-correct quickly to catapult to better results.

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How about you? How do you handle failure? Is it something you find challenging?  Do you address it head on? I’d love to hear your perspective below!

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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