Customers don’t care about a product’s technology.
They are not interested in which API is called or how digital a company is.
What do they care about? 🤔
💡They care about what’s in it for them.
💡They care that the product solves their problem or addresses their needs and provides benefits.
Here are some common benefits:
1. Convenience – Customers want to save time and for things to be made easier.
2. Peace of mind – Customers want to feel safe and protected.
3. Quality – Customers want a certain standard and degree of excellence.
4. Productivity – Customers want to get more done.
5. Usability – Customers want an intuitive design and experience.
💡 These days, customers have a voice and a choice.
💡They care about the value they’ll derive from a product.
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What else do you see customers value?
Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.
