Where should product managers focus?
On understanding the customer’s problem.
Why?
This uncovers what the problem truly is.
It also surfaces what the problem is not and dispels assumptions.
The outcome?
Context and clarity to brainstorm solutions.
And land on the best solution to provide value to customers.
What differences do you see when PMs take the time to understand the problem vs. when they don’t?
Read more here in this Forbes article.
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What do you think? I would love to hear below.
Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.
