Customers don’t care about a product’s technology.
They are not interested in which API is called or how digital a company is.
What do they care about? 
They care about what’s in it for them.
They care that the product solves their problem or addresses their needs and provides benefits.
Here are some common benefits:
1. Convenience – Customers want to save time and for things to be made easier.
2. Peace of mind – Customers want to feel safe and protected.
3. Quality – Customers want a certain standard and degree of excellence.
4. Productivity – Customers want to get more done.
5. Usability – Customers want an intuitive design and experience.
These days, customers have a voice and a choice.
They care about the value they’ll derive from a product.
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What else do you see customers value?
Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.
