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Strategy + Creativity + Innovation + Technology

Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Posts Tagged with Creativity

Published April 15, 2016

Creativity vs. Innovation: Clarifying the Confusion

The words creativity and innovation are used frequently. Think of your favorite brands and you will see creativity and innovation used all over their messaging. Nike’s mission is “to bring inspiration and innovation to every athlete in the world.” The Walt Disney Company’s mission statement is “to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” And we’ve seen Nissan’s commercials with the tagline “innovation that excites,” consistent with its mission to provide “unique and innovative automotive products and services.”

Not only are the words creativity and innovation used frequently, but they’re often used interchangeably. It may seem true because of its prevalence, but they mean different things.

I found this quote recently and love it!

“Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt

This quote shows the difference between creativity and innovation.  Creativity is combining imagination and ingenuity to generate ideas and bring them to reality.  These ideas may be influenced and triggered by other things and combine unrelated ideas.  But in and of themselves, they’re new and the result of using one’s mental ability and curiosity to explore.  The next step is bringing your creative idea to life whether it is through visual art or a brainstorming session. I’m creative for my own self-expression or to generate solutions to a problem.

On the other hand, innovation involves taking action.  It is the development of something new, whether it is a new product, process, method, or service. I help my clients innovate and implement new processes and launch new products that will provide value to their business and customers.

Here are some more ways to visualize creativity versus innovation:

Creativity vs Innovation

A key point to remember is that creativity comes before innovation, and therefore, they’re not one in the same. Innovation is the production, mobilization and implementation of a creative idea.

Creativity vs Innovation 2

“What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.” – Theodore Levitt

Have you been confused by the difference between creativity and innovation?  How have you heard them defined or used? I’d love to know if the explanation above helps or if you have any questions!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published March 29, 2016

Ignite Your Creativity with Fresh Inspiration: Book A Trip And Travel!

My recent trip to London and Paris was somewhat impromptu and this quick decision set the tone for the trip.  I spent the first few days in London and Coventry, which is an hour northwest of London.  I finally booked a hotel in Paris the night before leaving London on the 5:40 AM train to Paris.  Aside from the train and hotel bookings, there was no set plan or itinerary for my time in Paris.

I usually like to have a plan, but this time, I didn’t feel compelled to add structure and complicate the trip with logistics that I’d have to manage.  A strict schedule didn’t fit, and as it turned out, this had its benefits.

Flexibility and time were key advantages which I came to appreciate as the trip became an opportunity to truly take a break, relax, travel, experience, see, do and explore without restrictions.

This allowed me to limit unnecessary distractions that could monopolize my time, enjoy the moments, and be fully present.  In particular, it gave me freedom to welcome inspirations and triggers that fuel my creativity.  I took in the sights, sounds, tastes, perspectives, different approaches, attention to detail, and art around me. I loved every second of it and immersed myself in absorbing as much as I could!

I took in the sights, sounds, tastes, perspectives, different approaches, attention to detail, and art around me. I loved every second of it and immersed myself in absorbing as much as I could!

I appreciated the ways that travel ignites creativity:

Improves your ability to focus.  When you remove yourself from your busy schedule and take a vacation, you’re no longer competing with meetings, client calls, and emails.  By limiting your overall distractions and competing priorities, you are able to focus.  This focus is key to creativity as it allows you to channel your energy toward positive influences that ignite your creativity.  This building in Paris caught my eye with the architect’s attention to detail.

Disrupts your routine. When you travel and you’re exposed to other cultures and ways of life, you see how others live and how things can be done differently.  Think about your morning or evening routine of brushing your teeth and washing your face.  I have a process of how I do this each time and you probably do also. In London, I was presented with a sink that looks like the photo shown here, where one faucet had hot water while the other had cold water.  Neither was ideal for my hands or face because the hot water was scalding and cold water in winter was not my preference.  I had to think through this process and how I could be creative in order to brush my teeth and wash my face. I realized that despite the logistics of using this sink versus one in the US, if you’re flexible with the process, you can achieve the same end goals and have similar outcomes. Ultimately, disrupting your routine pushes your creativity by allowing you to see things in a different light.

Enhances your creative process. As you build more perspectives from travel experiences, you develop more reference points and have more tools at your disposal. You can then use these to enhance your creative process with fresh inspiration and content.  I loved the decor of my hotel in Paris, especially the mix of abstract art with bold red pillows that didn’t take away from the overall peacefulness.  This inspired me to incorporate seemingly loud artistic elements into my own home and creative space. Ultimately, new inputs from travel experiences can influence your creative process, including your space, and lead to better results.

Lets you add to your toolbox and expands your influences.  As you’re exposed to the norms people develop as a result of their culture, you gain new perspective.  These norms many be different from your own and new to you.  As a starting point, we’re all influenced by where we grew up, our friends, our college experience, work experience, leadership experiences, spiritual practice, etc. All of these influences and associations have shaped who we are.  Each time you expand your influences, you gain a new point of view and perspective.  Each time you travel, you shape your experience and influences and add to your creativity toolbox.  Soon, you’ll be able to create with results that transcend cultures and geographical locations.

If you’re looking for some fresh inspiration for your creativity, I’d recommend taking a trip.  Creativity is about coming up with new things and ideas.  What better way to be inspired by seeing, doing and learning new things in a new place?

I’m interested in hearing your experience. How has travel influenced you and your creativity?  Has it expanded your perspective, allowing you to think differently about your work? Do you find ways to draw on the experiences you’ve gained?  I’d love to hear your comments below!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published March 16, 2016

Why It’s Important To Know Which Side of Your Brain Is More Dominant

I’ve been trying to understand my own interests for a long time.  My artistic abilities and overall interest in art took shape in my early teens.  I created drawing and paintings that took weeks, entered exhibitions and held one-woman shows.  Art was a commitment and I reinvested any monetary earnings into supplies and materials to create more.  I loved the process and each end product.

Here is one my pieces, inspired by the Pointillism painting technique developed by Georges Seurat and Paul Signac in France in 1886.

Artwork v1

At the same time, I noticed my increasing interest in business.  I really liked the idea of learning the fundamentals of business in order to one day make better overall business decisions.  I liked leveraging business to have an impact on the world.  In particular, I liked using products and services to help people by addressing their needs.  Similar to art, business allows you to start with a vision and bring your idea to life.

Similar to art, business allows you to start with a vision and bring your idea to life.

So what did this mean?  I was interested in two areas that were seemingly unrelated and at opposite ends of the spectrum.  Every time I shared these interests with others, they were surprised and intrigued all at once. These responses made me question what it means to have multidisciplinary interests and what was actually possible.

Business is more of a left-brain tendency while art is more of a right-brain tendency. Are you more driven by the left or right side of your brain? I’ve paid close attention over the years to be able to answer this myself and I’ve learned how getting to the bottom of how you’re wired is one of the most important things you can do on your self-awareness journey.

Getting to the bottom of how you’re wired is one of the most important things you can do on your self-awareness journey.

Here is why it’s important to know which side of your brain is more dominant:

Clarify what’s important to you.  Once you know what you value and what is meaningful to you, life makes a lot more sense. You no long do for the sake of doing but you now have meaning for your actions. You can easily answer why and have more direction.  Ultimately, you become more confident in owning your core.

Inform how you design your work and life. Now, you are better informed to make decisions about structuring your work and life. You can develop your criteria for what makes the cut.  Ask yourself:  Is this in line with my core? Does this make me feel true to myself? Does this align to my intrinsic needs?

Prioritize and supplement.  As you assess your options, you can decide what’s truly a priority and what can be supplemental.  Where do you need to focus your time and effort to reach broader goals? What do you love doing versus like doing? Use the 80/20 rule to allocate your time accordingly.

Leverage your strengths. We all do better when we operate within our strengths.  So it is important to identify these as soon as possible so you’re more effective and improve your performance.  Whether it is talent or skill, leveraging what comes to you naturally is smart and strategic.

Don’t worry. If you haven’t already figured out which side of your brain is more dominant, you can take a test to find out.  I took a test here recently which took about five minutes.  Here are my results:

LeftRightBrain

In an upcoming post, I’ll share how this revelation has shaped my life and work decisions and what it means for me.  Sign up for my newsletter here so the upcoming post comes directly to you!

Until then, I’m looking forward to hearing how the dominant side of your brain drives your interests and decisions! And if you take the test, I’d like to know about the results.  Did it surprise you? Does it align with how you live your life?

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published March 6, 2016

Stay Ready, Make Quick Decisions, Reach Your Goals

Like most people, I enjoy order, structure and a plan. They give me a sense of predictability and security that make me feel comfortable.

But does a carefully crafted approach always bring the impact, value and reward we want? Better yet, does it maximize each of these? Sometimes having the greatest plan isn’t effective if it isn’t relevant and timely.

I’ve had some of my most impactful and  rewarding experiences when I didn’t overly or directly plan them. Here are some examples:

Homeownership. One year ago, I closed on a new condo. It started with a viewing on Saturday and putting in an offer by Monday night. Prior to that Saturday, buying a house was on my long-term list of goals but nowhere near my short-term one.  Although it is one of the biggest purchases people make in life, I am at ease with my decision despite the overwhelmingly, quick turnaround at the time.

Travel and experiences. About two and a half weeks ago, I booked a round trip ticket to London.  I knew this was a possibility a while back but I was waiting for the right time before committing to it. Days prior to flying out, I also booked round trip train tickets to Paris and Coventry. I’m in London now and the experience has been awesome despite only three days in. I’m really happy I booked the trip and it has moved me to write this post.

So what’s next?

It occurred to me that I should add one more thing to my list of impromptu decisions while I’m here.

Website launch. The first step with this site was setting it up and publishing blog posts. The next step is a public launch where I openly share it with my readers. To-date I haven’t set a hard date for the launch. But since I’m here on this great, experiential journey and sharing how some impromptu decisions have worked out for me, I’ve decided to launch and share this new website while here in Europe! I’m looking forward to getting started and moving toward the goals I have for this website!

Getting and staying ready. So how do I make it possible to jump at opportunities as they arise? It does take some legwork which I plan to expand on in an upcoming post.  Will Smith said it best and this is how I like to run my life:

If you stay ready, you don’t need to get ready.

Until then, I plan to share some of my trip including tips and overall experiences.  So stop by! But one quick way to have these tidbits come to you is to sign up to my newsletter here:

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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