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Strategy + Creativity + Innovation + Technology

Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

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Published June 8, 2022

Modern problems require business transformation

Modern problems are complex and require businesses to transform.

This means integrating technology across the organization, changing processes and ways of working, and delivering value to customers differently.

What are some ways to keep pace with the change?

💡Agile – Agile methodologies follow an iterative approach, allowing components to be designed, developed and tested throughout the process. Value is delivered to customers continuously. This helps organizations respond quickly to the changing market conditions and increase customer satisfaction.

💡Product Management – Product professionals are change agents to help organizations navigate new priorities and make product decisions that will best serve the customer – now and in the future. Product Management drives business outcomes like retention, growth, and innovation.

💡Cross-functional collaboration – Transformation initiatives require buy-in from across the organization and collaboration is needed to connect the work and priorities of the business to teams like engineering, marketing, sales, and operations. Siloed teams are no longer the answer.

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What other practices do you use to drive transformation?

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Published June 3, 2022

My Mentors paved the way for me

My mentors paved the way for me.

They saw something in me and made an investment.

They didn’t have to do this.

They chose to.

I’m grateful because of the huge impact on my life.

But I can’t pay them back.

Instead, I try to pay it forward with my own mentees.

Here are tactical things mentors did for me that I try to do for others:

✅️ Made time to listen and provide feedback.
✅️ Helped create a plan to tackle goals.
✅️ Shared resources so I didn’t start from scratch.
✅️ Explained the “why,” gave me options for “how,” and challenged me to decide what’s best.
✅️ Made connections so I could build my own network.
✅️ Taught me things they stumbled to learn themselves.
✅️ Provided inspiration and encouragement.
✅️ Shared my contributions when I wasn’t in the room.
✅️ Celebrated my wins and coached me after failures.

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What has your mentor done for you? Let me know below!

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Published June 2, 2022

Voice of the customer isn’t something you turn off

Listening to the voice of the customer isn’t something you turn off.

My own customer journey informs the considerations for users when building products.

Lately, my fitness tracker shuts down repeatedly, including when the battery is over 50% charged. This requires a manual restart by plugging it into the charging cable. Every. Single. Time.

What are my expectations as a customer?

➡️ Use: The product works so I can track my activities.
➡️ Support: The customer support process is clear and the team explains the root cause and promptly resolves the issue.

What were the gaps?

➡️ Use: I can’t track my activities consistently when the device shuts off. I don’t have accurate data to review trends.
➡️ Support: Emails bounced but responses to my direct messages were prompt. The team shared multiple links to troubleshoot manually. However, use of data to determine the health of the device would have caused less friction.

The solution?

The support team didn’t say what the issue was, what caused it or if it could have been resolved. Instead, the suggestion was to use a discount code to buy a new device.

The Takeaway?

Experiences like this one make me consider the entire product lifecycle in building products. The job isn’t done when the customer unboxes the product or uses it for a year. Even after a product reaches its end of life from the company’s perspective, there will be customers who still use the product.

What is the customer experience at each touchpoint in the journey?

💡 Have a plan for each touchpoint
💡 Have a plan for new and existing customers
💡 Have a plan for new and existing products in the portfolio

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What’s your experience across the product lifecycle of your favorite product ? Share in the comments below!

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Published May 29, 2022

Dr. Philip Syng Physick: Physician + Lecturer + Inventor

I took a recent tour that provided an overview of Dr. Philip Syng Physick’s life (1768 -1837) and his mansion, an example of the Federal Style of American Architecture.

Dr. Physick studied at the University of Pennsylvania, was known in his lifetime as the Father of American Surgery, and trained many surgeons as a Lecturer at Penn. He was responsible for the design of a number of surgical instruments and operative techniques and innovatively treating dislocations and fractures.

💡Why was I intrigued by his story?

Although he was very close to his grandfather and wanted to follow in his footsteps as a silversmith, his father Edmund Physick insisted he pursue a medical career, consistent with the family’s societal status at the time.

Can you relate to this? So many times you’re passionate about a field but society, family etc. dictate what the “right,” and often singular, path is for you.

I was happy to see that ultimately Dr. Physick tapped into his interest in silversmithing by inventing medical products and brought his multiple interests together in his contributions.

These are some of Dr. Physick’s Product and Other Contributions:

✅️ Invented the tonsil guillotine and needle forceps
✅️ Pioneered the use of the stomach pump
✅️ The first to use animal ligatures as sutures in surgery
✅️ Performed the first successful human blood transfusion
✅️ The first to practice capillary puncture of the head for hydrocephalus
✅️ Believed that dental conditions could affect the overall personal health
✅️ Treated depressed skull fractures by attempting to elevate the bone
✅️ Introduced cataract surgery to America
✅️ Used autopsy as a regular means of observation and discovery
✅️ Introduced artificial carbonated water to America for the relief of gastric disorders
✅️ Offered the first Health Insurance in America. For $20 a year, he would take care of an entire family’s medical needs
✅️ Contributed a modern referral system
✅️ Contributed the use of medical students as clinical clerks

💡What’s the takeaway?

Humans are dynamic beings with many interests, skills, talents and experiences. Lean into the things you enjoy and look for ways to bring them forward. Seek opportunities to combine them to solve a customer’s problem. Innovation usually happens at the intersection of different fields.

My love of experiential learning and research led me to this post. I took a self-guided walking tour, then I took a focused 40-minute docent-led Physick tour, performed additional research including here, wrote this and pressed Post!

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