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Strategy + Creativity + Innovation + Technology

Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Posts Tagged with Framework

Published July 28, 2022

Business Model Canvas

Are you designing or rethinking your business model?

Industries and old models are facing disruption these days.

New industries and innovative business models are emerging.

How do you create a sustainable business model in this competitive landscape?

The Business Model Canvas may be helpful.

It was introduced in the book Business Model Generation by Alexander Osterwalder and Yves Pigneur.

I keep this book handy on my bookshelf, because I like all things visual, actionable, simplified and that can be distilled into a 1-pager.

The Business Model Canvas may be helpful if you’re doing the following:

👉🏾 Introducing a new product

👉🏾 Creating a new business model

👉🏾 Redesigning an old business model

👉🏾 Building an enterprise for the future

👉🏾 Undergoing digital transformation

Have you used the business model canvas? How was it useful? Let me know in the comments.

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published July 26, 2022

Jobs-to-be-done framework

Customers “hire” a product to get a job done.

The job may be to accomplish tasks, achieve goals, resolve problems, or improve their lives.

The job is the progress a customer seeks in a particular situation.

Popularized by Clayton Christensen, the jobs-to-be-done (JTBD) framework assumes:

➡️ A job-to-be-done is stable over time

➡️ A job-to-be-done is solution agnostic

➡️ Customers prefer one platform to get the job done

Why is JTBD important?

➡️ Focuses on a customer’s needs based on situations instead of personas

➡️ Focuses on the customer instead of the product to create compelling experiences

Here are some questions product teams should ask:

➡️ Does the product get the entire job done?

➡️ Are parts of the job left undone?

➡️ Are customers using another product to get the rest of the job done?

➡️ How can we address the JTBD on one platform?

Do you use the JTBD framework? How has it helped your process? Let me know below.

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 10, 2022

3 Tips for Creating Your Vision Board

Have you ever created a vision board?

If not, it isn’t too late!

65% of people are visual learners, according to the Social Science Research Network (SSRN).

As you outline your goals, SEEING them can help you achieve them.

My vision board reminds me to create value, challenge the status quo to improve my innovation practice and focus on digital transformation to improve customer experience for the future. I also have to get back in the game with my workout routine because it went sideways last year!

Here are 3 tips for creating your vision board:

Make it Visual.
Create a physical or digital vision board that you can SEE daily for inspiration.

Create a Plan.
A plan helps you bridge the gap between goals and results.

Track your Plan.
Track your progress and be open to pivots. There are many ways to get from A to Z.

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What do you have on your vision board? Or if you have yet to create one, what will you include? I’d love to hear below!

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 6, 2022

Self-Awareness and Goal-Setting

To get the most out of my High-Impact Goals Framework, I practice self-awareness. This is a following up on my last post.

Self-awareness is important to the process because achievement is personal.

What works for everyone else, isn’t guaranteed to work for you. There is no one path. There is no one definition of success.

It is important to understand your value system and flow to maximize your output.

These are four ways to improve my self-awareness:

Get clear on your core values.
Core values provide the foundation for how you live. Before adopting anything new, critically evaluate it against your value system.

Understand your strengths and weaknesses.
Strengths help you face the world with confidence. Weaknesses steal time from where you excel. Learn how to recognize each.

Learn what motivates you.
A goal, in and of itself, doesn’t motivate you to achieve it. Know what gets you inspired, even during difficult times.

Track your daily habits.
Small acts over time lead to big changes. Visualize your habits and your level of consistency.

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Do you find this helpful? How do you develop your self-awareness? Let me know in the comments below!

Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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  • Interdisciplinary Careers: DEI + Product Management
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