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Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Leadership

Published December 6, 2016

Communicate Your Message With Clear Intentions

Recent events in my personal life highlighted how important it is to know and communicate intentions clearly.  Initially, I couldn’t think of how to address this in a personal situation.  But I realized there are other aspects in life where intentions are present, clearly communicated and have a positive impact.  Then I thought of ways how I could apply the structure from these situations.

We’ve all had good meetings and bad meetings.  The bad ones leave us wondering what we met about, why the meeting was held in the first place and uncertain about next steps.  On the other hand, a good meeting has clearly outlined objectives, the right audience in attendance, remains on topic and has clear next steps and action items.

So why not leverage this approach for more effective communications with a family member, partner or friend?  Here’s an actionable approach:

Set intentions upfront.  What is the purpose of the conversation? What do you want to achieve?  Do you want to share your point of view? Do you want to better understand the other person’s point of view? Do you want a mutual agreement to resolve your differing points of view?  First, you need to know what you want.  Next, it is important to vocalize it so expectations are set and all parties know what they’re working toward. You don’t always need a destination, sometimes it is about the journey, but you’re more likely to get there if you know where you’re heading.

Communication

Use intentions as a compass. Once conversation is underway, it is easy to drift off, get distracted, pivot or end up on a tangent. Comments and points will trigger additional thoughts and the different parties will want to mention them, even if they’re not directly related to the topic at hand.  How you handle this?  It is best to use the intentions set upfront for guidance – as a compass if you will – to keep the conversation focused.  This will guide the comments, actions and behavior of all parties. Even if your points are countered, you’ll have more confidence and clarity in your responses and comments when you remember the agreed upon objective.

You don’t always need a destination, sometimes it is about the journey, but you’re more likely to get there if you know where you’re heading.

Check your outcomes.  Having set and communicated your intentions upfront, you can easily check if this approach works. At the end of the conversation, simply ask all parties: Did we accomplish what we outlined at the beginning of the conversation? Do we have a clear path forward?  Successfully applying the above approach makes it easier to answer these questions. There should be no ambiguity and no party should question the purpose of the conversation and what it accomplished. And everyone should be clear on what happens next.

This is an example of how principles and approaches from certain areas of life can apply and be relevant to other, unrelated areas.  I couldn’t think of a model to use in my personal situation, but in looking at a business scenario, I found a tried-and-true approach used for effective meetings.  I’d love to hear how this works for you in a meeting, conversation or another communication scenario!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published May 19, 2016

You Won’t Remember Your Graduation Speech But You’ll Remember 3 Key Takeaways

I always look forward to graduation season.  I enjoy inspiration experiences, stories and quotes and there’s never a shortage when spring rolls around.  Each graduation and commencement ceremony is filled with nuggets for graduates to add to their toolkit as they “commence” their new endeavors and journey.

This graduation season is particularly special. Not only do I get to enjoy the takeaways as an onlooker, but I got to sit with my fellow graduates from the class of 2016 and take in the speakers’ advice.  It is an amazing feeling with a mix of accomplishment, pride, excitement for “free” time again and readiness for next steps.

Each graduate has their own story.  And mine wasn’t perfect. Although I had a lofty goal, I didn’t have a tight plan that laid out exactly how I would manage school while working full-time with my clients and traveling each week. But the pieces came together with time (I will elaborate on how I did it in an upcoming post).

Here I am having done it! Master of Science in Innovation Management and Entrepreneurship with a concentration in Technology & Innovation Management, jointly delivered by Temple University’s Fox School of Business and College of Engineering.

Thanks to my support team – family, friends, mentors, colleagues. I couldn’t have done it without them.

As I sat through my ceremonies, I took notes of the inspirational words from our speakers. I wanted to capture what moved me in real-time and share these takeaways with others.

Here are the notes I captured:

Grad takeaways 1  Grad takeaways 2

Of all this great advice, there were a few that struck a cord and I want to elaborate on what they mean to me.

Here are my 3 favorite takeaways:

Success is never final and failure is never fatal.

When you reach a goal, you don’t stop.  When you don’t reach a goal, you don’t stop.  Our work is never complete.  No matter what happens, we have to keep moving forward.  No matter what life brings our way – whether it is ups or downs – we have to stay the course.  We have to remind ourselves that with each morning, we have an opportunity to start anew. We have a chance to do things better and try new approaches. This gives us new opportunities to redefine success as we go along.

Take more risk. Reflect more. Leave a legacy.

This is based on a study by Sociologist Tony Campolo where he asked 50 people over the age of 95 what they would do differently if they had to live life over again. These were the three responses that dominated – take more risk, reflect more, leave a legacy. Understandably people shy away from risk, but with risk comes more opportunities to create change and innovate.  By venturing into uncharted territory, we increase our chances of making an impact and although the ride may get bumpy, it will certainly be adventurous. With so much going on, it is easy to not take time for ourselves and reflect – to reflect on life and what we have to be grateful for.  I think this is important for our self-awareness, mindfulness and for being centered.  We won’t be here forever but what an honor it would be to leave something behind that is helpful to and benefits others. We can all be more conscious about what we can do today that will have a lasting impact.

As a leader, you may be the only Bible someone reads that day.

Being a leader comes with great responsibility.  Most of the conversation around leadership focuses on the leader and how she should lead.  But rarely do we focus on those being led and the impact someone’s leadership has on them. A leader has the ability to influence those around them and one big difference is in if they’re creating followers or the next generation of leaders.  There’s a lasting difference between each and it is worth the time for each leader to reflect on what their position means to others.

I’m looking forward to other graduations this season and soaking up the inspirational words from the speakers.

As I reflect on my own journey and the accomplishment of my fellow graduates, here is my personal takeaway:

When you want to do or pursue something that has intrinsic value and meaning to you, do it.

When you want to do or pursue something that has intrinsic value and meaning to you, do it. Ask God for guidance. Challenge the universe to work with you to make it all happen. Line up your support team. Get up every morning and do your part. Be grateful and give thanks every night before you go to bed for getting through another day. Charge toward the finish line. Then celebrate …because putting in all this work non-stop is exhausting!

Congrats to my fellow 2016 graduates!  I would love to hear about your journey and the advice from your graduation speeches that moved you the most.

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published February 20, 2016

How I Use Visual Communication To Inform, Educate and Persuade An Audience

These days, we’re bombarded with information, noise and it is increasingly challenging to capture people’s attention for long periods of time. While communicating an important message, you’re likely competing with social media newsfeeds, phone apps or emails. Even if you’ve mastered the art of storytelling, it is equally important that your visual aids are powerful, effective and bring your overall message to life.

Imagine you’re spending 2 minutes on each slide for a presentation and your audience looks up from their current distraction for an average of 10 seconds. The risk of not maximizing those 10 seconds is too great especially if this is a meeting that has been scheduled well in advance and with an audience that can impact next steps.  If the success of the action items following the meeting hinges on their willingness to act, your goal during that time is to communicate your vision and message clearly, make it stick, get you audience to buy-in and inspire them to act.

Your goal during that time is to communicate your vision and message clearly, make it stick, get you audience to buy-in and inspire them to act.

How do you ensure that your message is communicated during that short amount of time?  How do you get your audience to understand your key takeaways?  I’ve spent some time working on this area myself and compiled a list of key techniques I use for more impactful visual content:

Storytelling v1

 

You may notice that this process incorporates flexibility. Even for business purposes, I lean heavily on my creative side to improve my effectiveness.  I strip down the barriers of how things should be and I’m less afraid of trying new communication styles and techniques.  If an approach is impactful, clearly communicates the message and makes it stick, I will use it.

The resulting content has been well received by my clients and colleagues.  It has also provided value as fresh, differentiated content that is simple and digestible.

What approaches do you use to get your message across?  I’d be interested in hearing.  I’d also like to know how the techniques listed above work for you!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published February 2, 2016

Never Stray From Your Core

In business, core competencies are a combination of learning and resources that distinguishes a company in the marketplace and are critical to the company’s success.  This concept was introduced by C. K. Prahalad and Gary Hamel and has three criteria:

  • Provide potential access to a wide variety of markets
  • Make a contribution to the customer benefits of the end product
  • Are difficult for competitors to replicate

In the same way that companies prioritize their core competencies, individuals can leverage the concept to achieve greater success. You can hone your core competencies to obtain opportunities, provide value and position yourself as the go-to person. When you focus on your strengths, you have greater impact and success.

I caught up with a friend from high school not too long ago and she gave me a life update.  Here is a portion of the conversation where she shared her new area of study:

Me:  That’s so awesome! And that sounds like you!  The learning doesn’t have to stop outside of school with resources these days such as blogs, technology, talking to people in the field so keep going!

Her response: I love that everyone that has known for a long time says the same thing when I tell them my path and respond with a “that is so you!” I feel like the people that knew me back when we were growing up will always know me.

Me: Times change but fundamental things don’t!  Always stay close to your core.  We all do better when we do.

Your Core v2 - dasanjaberdeen.com

Years ago, I wouldn’t have understood what this means in practice.  There’s something amazing and powerful about operating in your zone, where you’re fully equipped with the right experience, talent, knowledge, skills and passion to excel at a function.  The right mix and know-how enables you to not only meet but exceed expectations and makes it difficult for others to compete. This is how you’re truly able to communicate your value and differentiate yourself.

There’s something amazing and powerful about operating in your zone, where you’re fully equipped with the right experience, talent, knowledge, skills and passion to excel at a function.

When you operate in a zone where you’re using your core strengths frequently, you have a head start, build momentum and benefit from practice over time. On the other hand, if you’re trying hard to improve a weakness, you need additional support to have an impact and more effort to have a powerful outcome.  Meanwhile, competitors who excel in this area have a more seamless process.

Always stay close to your core.  We all do better when we do.

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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