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Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

Innovation

Published February 2, 2016

Never Stray From Your Core

In business, core competencies are a combination of learning and resources that distinguishes a company in the marketplace and are critical to the company’s success.  This concept was introduced by C. K. Prahalad and Gary Hamel and has three criteria:

  • Provide potential access to a wide variety of markets
  • Make a contribution to the customer benefits of the end product
  • Are difficult for competitors to replicate

In the same way that companies prioritize their core competencies, individuals can leverage the concept to achieve greater success. You can hone your core competencies to obtain opportunities, provide value and position yourself as the go-to person. When you focus on your strengths, you have greater impact and success.

I caught up with a friend from high school not too long ago and she gave me a life update.  Here is a portion of the conversation where she shared her new area of study:

Me:  That’s so awesome! And that sounds like you!  The learning doesn’t have to stop outside of school with resources these days such as blogs, technology, talking to people in the field so keep going!

Her response: I love that everyone that has known for a long time says the same thing when I tell them my path and respond with a “that is so you!” I feel like the people that knew me back when we were growing up will always know me.

Me: Times change but fundamental things don’t!  Always stay close to your core.  We all do better when we do.

Your Core v2 - dasanjaberdeen.com

Years ago, I wouldn’t have understood what this means in practice.  There’s something amazing and powerful about operating in your zone, where you’re fully equipped with the right experience, talent, knowledge, skills and passion to excel at a function.  The right mix and know-how enables you to not only meet but exceed expectations and makes it difficult for others to compete. This is how you’re truly able to communicate your value and differentiate yourself.

There’s something amazing and powerful about operating in your zone, where you’re fully equipped with the right experience, talent, knowledge, skills and passion to excel at a function.

When you operate in a zone where you’re using your core strengths frequently, you have a head start, build momentum and benefit from practice over time. On the other hand, if you’re trying hard to improve a weakness, you need additional support to have an impact and more effort to have a powerful outcome.  Meanwhile, competitors who excel in this area have a more seamless process.

Always stay close to your core.  We all do better when we do.

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 23, 2016

The Art and Science of Creating Your Vision Board

I understand the excitement that comes at the beginning of the year.  It is an opportunity to start fresh.  Turn over a new leaf. Take the lessons from the prior year and aspire to do things better.  It all starts with a vision.

It is a particularly special time for me.  In addition to looking forward to the newness of a calendar year as everyone else, I celebrate my birthday.  So I literally start fresh with a new year of life!  Leading up to this, I spend the holiday season winding down, reflecting on the past year and reliving family stories and memories. I gain a new appreciation for family stories each year especially those around the effort that went into paving the way for me. By the time the new year begins, I’m newly inspired and I like to transfer that inspiration into energy and action so I can accomplish my goals.

I literally start fresh with a new year of life!

I’ve found that creating a vision board really streamlines and frames the process for next steps.  It is a fun way to translate your aspirations and dreams into an actionable to-do list.  It lets you envision your life and goals and visually represent these in something you can see daily to reinforce what you need to work toward and why. And on the days when you’re not doing your best, it is a great motivator.

I shared the idea of creating a vision board with my bf and he was up for the challenge!  This would be his first vision board and the concept was new to him so he was excited. So on a quiet evening, after joining him to watch football playoff games, we lined up our snacks consisting of guacamole, chips, wasabi peas and goat cheese and started creating our vision boards!

First, we gathered all the magazines we could find. One was from 1998!

We started without a long list of rules.  The idea was to find words or images that represent things you would like to accomplish. If you could not find the words or images, writing the words with a marker was another option. Once we were done, we debriefed to share what we observed in the process.  I realized there’s an artistic and scientific approach to creating a vision board.

I realized there’s an artistic and scientific approach to creating a vision board.

Here is what my bf and I noticed in the process of creating our vision boards.

Art of creating a vision board:

  • You can be completely free with how you allow your vision board to develop.
  • Consider the aesthetics and presentation of words and images and if they are more visually pleasing when placed horizontally or diagonally.
  • Place images and words haphazardly.  Color in empty spaces with markers or colored pencils.
  • Cut out blocks of color from your magazines that you can use to fill empty spaces.
  • Use large, representative images as your background and build on them with words.
  • Challenge yourself to fully express what’s important to you on your vision board. There’s a difference between what you think is important and what is truly important. Dig deep.
  • Have fun.  Creating a vision board is a fun and cathartic exercise.

Science of creating a vision board:

  • I’ve placed my words and images on computer paper in the past. This time I used cardboard and it is a lot more sturdy so it helps with the structure, making it much easier to prop up your vision board.
  • Creating a vision board on cardboard is a great way to reuse boxes from your Amazon orders. I know you have those around the house following the holiday season.
  • If you don’t have boxes, order something from Amazon that ships free with Prime. Donate the item to charity and use the cardboard box for your vision board.
  • Once you’ve cut out your words and images, organize them by theme and eliminate duplicates (think lean process and efficiency).
  • Plan out your word and image placement. You’ll see that certain words change the message you’re trying to convey when placed next to other words.
  • If you’re creating your vision board with others, ensuring each person has their own tools and materials makes for a more efficient process.
  • Purposefully choose the magazines you plan to use. If you like business and fashion, Forbes and Vogue will make sense. Note that fitness magazines tend to be very motivational with “you can do it” words and images throughout. If you have specific interests and hobbies, use magazines such as travel, wine, science for relevant inspiration.

In the end, I created a vision board that I was happy with.

Good luck with the creation of your vision board! I’d love to hear about your process and takeaways!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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Published January 23, 2016

The Art of My Start

No more paralysis by analysis.

There, I said it.  Now I have to hold myself to it.

After much reflection about whether I needed this site or not, I bought the domain name some time ago.  And more months passed as I contemplated what my start should look like.  I wanted everything to be ready before I began and to have the perfect start.

But I’ve finally come to terms with moving past that.  Even with time, I haven’t felt perfectly ready.  But one thing is for sure, time is passing by.

Even with time, I haven’t felt perfectly ready.

I found clarity by focusing on the initial reasons why I felt compelled to create this site in the first place.

I want to have a committed space where I can document my journey across the various aspects of my life and share my lessons with others.  I want to capture what inspires me, how I engage with my work and projects and create conversation around takeaways that can be refined going forward.

My first blog was TheAfter5Edge and through building that blog and its community, I learned a lot about myself, business, technology, people and picked up some new skills.  With that experience under my belt, I’m able to approach this site with a more informed perspective which I hope will benefit readers.

My goal is to provide an authentic, uninhibited point of view.  I want to be transparent about what I do, how I do it and why I do it so I can help others with actionable insights.  Even if one person benefits, I’ll be happy.  So if that’s you, please reach out and let me know! You can sign up to have my posts come directly to you here and use these ways to contact me.

I want to be transparent about what I do, how I do it and why I do it so I can help others with actionable insights.

My next ask is that you help me with the direction of the site and provide feedback. As much as I’m sharing where I am and what I’m doing, I want to hear from you if there’s something specific that piques your interest.  If you read something that you’d like me to elaborate on, I’ll be happy to do so.  Similarly, if you would like to hear my point of view of a topic, I’d be happy to incorporate and address.

I’m excited about this new site and looking forward to the journey!  You can sign up here to join me!

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Dasanj Aberdeen
Dasanj Aberdeen

Dasanj Aberdeen is an entrepreneurial spirit who embodies the combination of left-brain logic and right-brain creativity. She is a consultant and proponent of multidisciplinary education, approaches and pursuits. She writes about their benefits in modern times and integrating multiple interests into a sustainable and fulfilling lifestyle. She’s a graduate of The Wharton School of the University of Pennsylvania and Temple University with a concentration in Technology & Innovation Management, jointly delivered by the Fox School of Business and College of Engineering.

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