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Strategy + Creativity + Innovation + Technology

Dasanj Aberdeen

Dasanj Aberdeen

Creativity-infused business prowess

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Published December 6, 2016

Communicate Your Message With Clear Intentions

Recent events in my personal life highlighted how important it is to know and communicate intentions clearly.  Initially, I couldn’t think of how to address this in a personal situation.  But I realized there are other aspects in life where intentions are present, clearly communicated and have a positive impact.  Then I thought of ways how I could apply the structure from these situations.

We’ve all had good meetings and bad meetings.  The bad ones leave us wondering what we met about, why the meeting was held in the first place and uncertain about next steps.  On the other hand, a good meeting has clearly outlined objectives, the right audience in attendance, remains on topic and has clear next steps and action items.

So why not leverage this approach for more effective communications with a family member, partner or friend?  Here’s an actionable approach:

Set intentions upfront.  What is the purpose of the conversation? What do you want to achieve?  Do you want to share your point of view? Do you want to better understand the other person’s point of view? Do you want a mutual agreement to resolve your differing points of view?  First, you need to know what you want.  Next, it is important to vocalize it so expectations are set and all parties know what they’re working toward. You don’t always need a destination, sometimes it is about the journey, but you’re more likely to get there if you know where you’re heading.

Communication

Use intentions as a compass. Once conversation is underway, it is easy to drift off, get distracted, pivot or end up on a tangent. Comments and points will trigger additional thoughts and the different parties will want to mention them, even if they’re not directly related to the topic at hand.  How you handle this?  It is best to use the intentions set upfront for guidance – as a compass if you will – to keep the conversation focused.  This will guide the comments, actions and behavior of all parties. Even if your points are countered, you’ll have more confidence and clarity in your responses and comments when you remember the agreed upon objective.

You don’t always need a destination, sometimes it is about the journey, but you’re more likely to get there if you know where you’re heading.

Check your outcomes.  Having set and communicated your intentions upfront, you can easily check if this approach works. At the end of the conversation, simply ask all parties: Did we accomplish what we outlined at the beginning of the conversation? Do we have a clear path forward?  Successfully applying the above approach makes it easier to answer these questions. There should be no ambiguity and no party should question the purpose of the conversation and what it accomplished. And everyone should be clear on what happens next.

This is an example of how principles and approaches from certain areas of life can apply and be relevant to other, unrelated areas.  I couldn’t think of a model to use in my personal situation, but in looking at a business scenario, I found a tried-and-true approach used for effective meetings.  I’d love to hear how this works for you in a meeting, conversation or another communication scenario!

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Published August 11, 2016

Self-Awareness: How to Use Your Biggest Asset

Now that I’m older and (hopefully) wiser, I understand and appreciate the unsolicited advice my mom has been giving me over the years.  She thought it was her duty as a good parent to pass along the tidbits and lessons. No matter how repetitive it became, she never missed the opportunity to share guidance one more time to make it stick.

The tactic worked because I remember the lessons and “get it” now.  I internalized them.  One that is relevant and resonates to this day is the importance of being self-aware.

Self-awareness is having a clear view of who you are, your personality and character, including your strengths and weaknesses, beliefs, thoughts, motivation and emotions.  Self-awareness allows for introspection along with seeing yourself the way others do in order to understand their perspective.

Self-awareness is having a clear view of who you are, your personality and character, including your strengths and weaknesses, beliefs, thoughts, motivation and emotions.

Similar to my mom, I’m a big believer in self-awareness and the impact it has on one’s trajectory and success in life.

Know and own who you are. It isn’t enough to know who you are.  We live in a world with lots of flashy lights, distractions and social media craze. You don’t have to go out of your way these days to see what others are doing which increases the opportunities for comparison, self-doubt and the need to always be doing more.  But what others are doing may not be what you should be doing.  Your focus should be on what works for you and operating within your zone. It is important to not just know who you are but truly own it and be confident, despite the outside pressures to question it and conform.

Self-awareness v2

Identify your strengths.  Your strengths are a combination of your knowledge, skills and talents.  We all have innate strengths but we also develop some over the course of our lives through education and experience. Once you know your strengths, you can align them with roles that allow you to both enjoy what you’re doing and excel.  The key here is to develop strengths so you learn how to use them better than others and apply them to new situations. Further, knowing which scenarios and environments support your strengths can lead to higher performance.

Acknowledge your weaknesses.  We all have weaknesses. The idea is to focus on your strengths and manage your weaknesses. The amount of effort spent on developing weaknesses will probably not have the same impact as developing strengths.  Therefore, once weaknesses are acknowledged, it makes sense to have a plan for them which could include outsourcing tasks that requires these weaknesses.

Understand what value you bring to others.  What do others come to you for? What do people think you’re good at?  What do they say you’re good at? Listen closely and ask.  Self-awareness involves aligning your introspection and view of yourself with how others perceive you. If what you identify as your strengths is consistent with what others see you as a go-to-person for, then you’re on the right path.

“Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.” ― Peter F. Drucker

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Published May 19, 2016

You Won’t Remember Your Graduation Speech But You’ll Remember 3 Key Takeaways

I always look forward to graduation season.  I enjoy inspiration experiences, stories and quotes and there’s never a shortage when spring rolls around.  Each graduation and commencement ceremony is filled with nuggets for graduates to add to their toolkit as they “commence” their new endeavors and journey.

This graduation season is particularly special. Not only do I get to enjoy the takeaways as an onlooker, but I got to sit with my fellow graduates from the class of 2016 and take in the speakers’ advice.  It is an amazing feeling with a mix of accomplishment, pride, excitement for “free” time again and readiness for next steps.

Each graduate has their own story.  And mine wasn’t perfect. Although I had a lofty goal, I didn’t have a tight plan that laid out exactly how I would manage school while working full-time with my clients and traveling each week. But the pieces came together with time (I will elaborate on how I did it in an upcoming post).

Here I am having done it! Master of Science in Innovation Management and Entrepreneurship with a concentration in Technology & Innovation Management, jointly delivered by Temple University’s Fox School of Business and College of Engineering.

Thanks to my support team – family, friends, mentors, colleagues. I couldn’t have done it without them.

As I sat through my ceremonies, I took notes of the inspirational words from our speakers. I wanted to capture what moved me in real-time and share these takeaways with others.

Here are the notes I captured:

Grad takeaways 1  Grad takeaways 2

Of all this great advice, there were a few that struck a cord and I want to elaborate on what they mean to me.

Here are my 3 favorite takeaways:

Success is never final and failure is never fatal.

When you reach a goal, you don’t stop.  When you don’t reach a goal, you don’t stop.  Our work is never complete.  No matter what happens, we have to keep moving forward.  No matter what life brings our way – whether it is ups or downs – we have to stay the course.  We have to remind ourselves that with each morning, we have an opportunity to start anew. We have a chance to do things better and try new approaches. This gives us new opportunities to redefine success as we go along.

Take more risk. Reflect more. Leave a legacy.

This is based on a study by Sociologist Tony Campolo where he asked 50 people over the age of 95 what they would do differently if they had to live life over again. These were the three responses that dominated – take more risk, reflect more, leave a legacy. Understandably people shy away from risk, but with risk comes more opportunities to create change and innovate.  By venturing into uncharted territory, we increase our chances of making an impact and although the ride may get bumpy, it will certainly be adventurous. With so much going on, it is easy to not take time for ourselves and reflect – to reflect on life and what we have to be grateful for.  I think this is important for our self-awareness, mindfulness and for being centered.  We won’t be here forever but what an honor it would be to leave something behind that is helpful to and benefits others. We can all be more conscious about what we can do today that will have a lasting impact.

As a leader, you may be the only Bible someone reads that day.

Being a leader comes with great responsibility.  Most of the conversation around leadership focuses on the leader and how she should lead.  But rarely do we focus on those being led and the impact someone’s leadership has on them. A leader has the ability to influence those around them and one big difference is in if they’re creating followers or the next generation of leaders.  There’s a lasting difference between each and it is worth the time for each leader to reflect on what their position means to others.

I’m looking forward to other graduations this season and soaking up the inspirational words from the speakers.

As I reflect on my own journey and the accomplishment of my fellow graduates, here is my personal takeaway:

When you want to do or pursue something that has intrinsic value and meaning to you, do it.

When you want to do or pursue something that has intrinsic value and meaning to you, do it. Ask God for guidance. Challenge the universe to work with you to make it all happen. Line up your support team. Get up every morning and do your part. Be grateful and give thanks every night before you go to bed for getting through another day. Charge toward the finish line. Then celebrate …because putting in all this work non-stop is exhausting!

Congrats to my fellow 2016 graduates!  I would love to hear about your journey and the advice from your graduation speeches that moved you the most.

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Published April 15, 2016

Creativity vs. Innovation: Clarifying the Confusion

The words creativity and innovation are used frequently. Think of your favorite brands and you will see creativity and innovation used all over their messaging. Nike’s mission is “to bring inspiration and innovation to every athlete in the world.” The Walt Disney Company’s mission statement is “to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” And we’ve seen Nissan’s commercials with the tagline “innovation that excites,” consistent with its mission to provide “unique and innovative automotive products and services.”

Not only are the words creativity and innovation used frequently, but they’re often used interchangeably. It may seem true because of its prevalence, but they mean different things.

I found this quote recently and love it!

“Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt

This quote shows the difference between creativity and innovation.  Creativity is combining imagination and ingenuity to generate ideas and bring them to reality.  These ideas may be influenced and triggered by other things and combine unrelated ideas.  But in and of themselves, they’re new and the result of using one’s mental ability and curiosity to explore.  The next step is bringing your creative idea to life whether it is through visual art or a brainstorming session. I’m creative for my own self-expression or to generate solutions to a problem.

On the other hand, innovation involves taking action.  It is the development of something new, whether it is a new product, process, method, or service. I help my clients innovate and implement new processes and launch new products that will provide value to their business and customers.

Here are some more ways to visualize creativity versus innovation:

Creativity vs Innovation

A key point to remember is that creativity comes before innovation, and therefore, they’re not one in the same. Innovation is the production, mobilization and implementation of a creative idea.

Creativity vs Innovation 2

“What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.” – Theodore Levitt

Have you been confused by the difference between creativity and innovation?  How have you heard them defined or used? I’d love to know if the explanation above helps or if you have any questions!

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